The Dangote Group has donated N50 million to the 2013 Lagos Count
Down, a project of the state government, meant to stimulate the economic
activities during this year end and help showcase the natural richness
of the state.
A statement from the Group said that the decision of
the company to support the state was in line with its avowed commitment
to contribute significantly to efforts at creating avenue for economic
boom and enhancement of the welfare of the people.
It
stated that the Lagos Count Down would generate economic activities
within the period and lift the peoples’ spirit while at the same time
exposing the tourism potential of the state as the event takes place at
the Lagos beach. Countdown, which is packaged by the Lagos State Signage
and Advertisement Agency (LASAA), marks the crossover from a year to
the next in spectacular grand style.
The Managing Director of
LASAA, Mr. George Noah, who spoke at the pre-countdown parley with
sponsors and ambassadors, said players in the entertainment industry,
sponsors of the event and government officials were already on ground to
assure the public that this year’s event would be great.
Giving
the history of the event, he explained that the first countdown took
place in New York in 1903 with 200,000 people in attendant, saying that
as at today over one million people grace the occasion annually in the
US, with about $5 billion pumped into the nation’s economy.
“In
Lagos, we will like to replicate what is happening in other parts of the
world. The countdown is not only about entertainment, it is about
creation of employment; it is about commerce, brand development and
encouraging brand loyalty.
“About 50 artistes are expected to grace
this occasion, it is the biggest countdown in Africa. Countdown is about
pleasure and beautifying the environment with lighting and so on. At
countdown, we talk about inspiration of what we want to achieve in the
New Year,” he explained.
Noah said the task this year was to drive
human traffic to the bar beach for this year’s event as LASAA was set to
host the event in partnership with the private sector. He stated that
the agency was already creating serious awareness about the event and
working in tandem with the sponsors to leverage in the countdown event.
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